Brand Standards | Graphics Standards
Color Palette
Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.
PRIMARY PALETTE
primary color
CARE orange
PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7
secondary color
indigo
PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78
tertiary color
yellow
PMS 7409 U
#F4B223
R244 G178 B35
C3 M32 Y98 K0
NEUTRAL PALETTE
black
BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90
grays
LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0
CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0
PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0
PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79
ACCENT PALETTE
red, blue
PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0
Only used for Crisis and Emergency materials
PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0
Only used for CARE Action and Advocacy materials
Brand Standards | Graphics Standards
Color Palette
The Brandmark | Typography | Color Palette | Icons & Patterns | Social Media Icons | Email Design & Analytics | Email Headers & Cybersecurity | Email Signatures
Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.
PRIMARY PALETTE
primary color
CARE orange
PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7
secondary color
indigo
PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78
tertiary color
yellow
PMS 7409 U
#F4B223
R244 G178 B35
C3 M32 Y98 K0
NEUTRAL PALETTE
black
BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90
grays
LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0
CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0
PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0
PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79
ACCENT PALETTE
red, blue
PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0
Only used for Crisis and Emergency materials
PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0
Only used for CARE Action and Advocacy materials
Brand Standards | Graphics Standards
Color Palette
The Brandmark | Typography | Color Palette | Icons & Patterns | Social Media Icons | Email Design & Analytics | Email Headers & Cybersecurity | Email Signatures
Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.
PRIMARY PALETTE
primary color: CARE orange
PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7
secondary color: indigo
PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78
tertiary color: yellow
PMS 7409
#F4B223
R2 44 G178 B35
C3 M32 Y98 K0
NEUTRAL PALETTE
black
BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90
grays
LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0
CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0
PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0
PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79
ACCENT PALETTE
red, blue
PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0
Only used for Crisis and Emergency materials
PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0
Only used for CARE Action and Advocacy materials