Brand Standards  |  Written Standards

Standard Language to Describe CARE's Work

CARE members may create customized boilerplates for their audiences; however every CARE boilerplate must contain our website URL and all four of the following statements:

  • CARE is a leading humanitarian organization fighting global poverty.
  • CARE was founded in 1945.
  • CARE works in 100 countries.
  • CARE places special focus on working with girls and women.

Every CARE boilerplate should describe CARE’s work in a concise, factual manner. The content, length and tone of boilerplates can be modified for target audiences, but a boilerplate should always explain who we are and what we do. Below are several examples of approved CARE boilerplates. Please contact brandsupport@care.org if you need help creating a boilerplate.

 

CARE International

Standard Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Emergency-Focused Boilerplate

Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE has more than seven decades of experience helping people prepare for disasters, providing lifesaving assistance when a crisis hits, and helping communities recover after the emergency has passed. CARE places special focus on women and children, who are often disproportionately affected by disasters. To learn more, visit www.care-international.org.

 

CARE USA

Standard Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Emergency-Focused Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE has more than seven decades of experience delivering emergency aid during times of crisis. Our emergency responses focus on the needs of the most vulnerable populations, particularly girls and women. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Brand Position Statement: Short Version (USA)

75 years ago, a small group of Americans mobilized to create the world’s first CARE Packages®. They knew that they could not stand on the sidelines while millions of Europeans faced hunger in the wake of World War II. Within a few months, they had delivered their first shipment of 20,000 CARE Packages. Over the years, CARE delivered more than 100 million CARE Packages.

Today, CARE works in over 100 countries, reaching more than 90 million people through 1,300 projects. We no longer deliver just physical CARE Packages, but we continue to be guided by the spirit of innovation, scale, and helping those most in need that animated our work in the beginning.

Our mission is to defeat poverty. We know that we cannot do this unless we achieve gender justice, so we have a real focus on women and girls. A snapshot of our work helps you see our reach and impact: We work with millions of smallholder farmers to increase their productivity and yield, we run the largest micro-savings program in the world with 7 million people saving together and supporting one another in small business development, we are innovators in supporting maternal and child health, and we help refugees and people facing crisis in the immediate aftermath as well as over the long-term.

Brand Position Statement: Long Version (USA)

75 years ago, a small group of Americans mobilized to create the world’s first CARE Packages®. They knew that they could not stand on the sidelines while millions of Europeans faced hunger in the wake of World War II. Within a few months, they had delivered their first shipment of 20,000 CARE Packages. Over the years, CARE delivered more than 100 million CARE Packages.

Today, CARE works in over 100 countries, reaching more than 90 million people through 1,300 projects. We no longer deliver just physical CARE Packages, but we continue to be guided by the spirit of innovation, scale, and helping those most in need that animated our work in the beginning.

Our mission is to defeat poverty. We know that we cannot do this unless we achieve gender justice, so we have a real focus on women and girls. A snapshot of our work helps you see our reach and impact: We work with millions of smallholder farmers to increase their productivity and yield, we run the largest micro-savings program in the world with 7 million people saving together and supporting one another in small business development, we are innovators in supporting maternal and child health, and we help refugees and people facing crisis in the immediate aftermath as well as over the long-term.

Some things that distinguish CARE:

We are global and have true scaled reach and impact, but we are deeply rooted in communities. Ninety-five percent of our staff come from the communities where we serve.

We invest nine out of every ten dollars directly in programs. Your investment not only meets immediate needs, but through an emphasis on innovation, measurement, and advocacy, CARE ensures that its solutions are lasting and spread across communities and nations.

CARE is a trusted organization with an extraordinary reputation for programmatic integrity, but is also innovating and embracing creative new solutions like impact investing and market-based approaches.

This iconic organization representing American generosity and humanitarian leadership has never been as important as it is right now.

 

Note:

The number of countries CARE works in and the number of people CARE reaches are updated regularly. It is your responsibility to use correct, up-to-date numbers.

Contact brandsupport@care.org if you have any questions.

Brand Standards  |  Written Standards

Standard Language to Describe CARE's Work

Communications Values Storytelling Handbook  |  Messaging Tips  |  Standard Language to Describe CARE's Work  |  Protecting CARE's Brand Work

CARE members may create customized boilerplates for their audiences; however every CARE boilerplate must contain our website URL and all four of the following statements:

  • CARE is a leading humanitarian organization fighting global poverty.
  • CARE was founded in 1945.
  • CARE works in 100 countries.
  • CARE places special focus on working with girls and women.

Every CARE boilerplate should describe CARE’s work in a concise, factual manner. The content, length and tone of boilerplates can be modified for target audiences, but a boilerplate should always explain who we are and what we do. Below are several examples of approved CARE boilerplates. Please contact brandsupport@care.org if you need help creating a boilerplate.

 

CARE International

Standard Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Emergency-Focused Boilerplate

Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE has more than seven decades of experience helping people prepare for disasters, providing lifesaving assistance when a crisis hits, and helping communities recover after the emergency has passed. CARE places special focus on women and children, who are often disproportionately affected by disasters. To learn more, visit www.care-international.org.

 

CARE USA

Standard Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Emergency-Focused Boilerplate

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE has more than seven decades of experience delivering emergency aid during times of crisis. Our emergency responses focus on the needs of the most vulnerable populations, particularly girls and women. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit www.care.org.

Brand Position Statement: Short Version (USA)

75 years ago, a small group of Americans mobilized to create the world’s first CARE Packages®. They knew that they could not stand on the sidelines while millions of Europeans faced hunger in the wake of World War II. Within a few months, they had delivered their first shipment of 20,000 CARE Packages. Over the years, CARE delivered more than 100 million CARE Packages.

Today, CARE works in over 100 countries, reaching more than 90 million people through 1,300 projects. We no longer deliver just physical CARE Packages, but we continue to be guided by the spirit of innovation, scale, and helping those most in need that animated our work in the beginning.

Our mission is to defeat poverty. We know that we cannot do this unless we achieve gender justice, so we have a real focus on women and girls. A snapshot of our work helps you see our reach and impact: We work with millions of smallholder farmers to increase their productivity and yield, we run the largest micro-savings program in the world with 7 million people saving together and supporting one another in small business development, we are innovators in supporting maternal and child health, and we help refugees and people facing crisis in the immediate aftermath as well as over the long-term.

Brand Position Statement: Long Version (USA)

75 years ago, a small group of Americans mobilized to create the world’s first CARE Packages®. They knew that they could not stand on the sidelines while millions of Europeans faced hunger in the wake of World War II. Within a few months, they had delivered their first shipment of 20,000 CARE Packages. Over the years, CARE delivered more than 100 million CARE Packages.

Today, CARE works in over 100 countries, reaching more than 90 million people through 1,300 projects. We no longer deliver just physical CARE Packages, but we continue to be guided by the spirit of innovation, scale, and helping those most in need that animated our work in the beginning.

Our mission is to defeat poverty. We know that we cannot do this unless we achieve gender justice, so we have a real focus on women and girls. A snapshot of our work helps you see our reach and impact: We work with millions of smallholder farmers to increase their productivity and yield, we run the largest micro-savings program in the world with 7 million people saving together and supporting one another in small business development, we are innovators in supporting maternal and child health, and we help refugees and people facing crisis in the immediate aftermath as well as over the long-term.

Some things that distinguish CARE:

We are global and have true scaled reach and impact, but we are deeply rooted in communities. Ninety-five percent of our staff come from the communities where we serve.

We invest nine out of every ten dollars directly in programs. Your investment not only meets immediate needs, but through an emphasis on innovation, measurement, and advocacy, CARE ensures that its solutions are lasting and spread across communities and nations.

CARE is a trusted organization with an extraordinary reputation for programmatic integrity, but is also innovating and embracing creative new solutions like impact investing and market-based approaches.

This iconic organization representing American generosity and humanitarian leadership has never been as important as it is right now.

 

Note:

The number of countries CARE works in and the number of people CARE reaches are updated regularly. It is your responsibility to use correct, up-to-date numbers.

Contact brandsupport@care.org if you have any questions.