Brand Standards  |  Graphics Standards

Typography

Primary typeface: Fira Sans Condensed

Fira Sans Condensed is CARE’s primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, callouts, captions and other uses. Pair it with Merriweather as the body copy for the best result in printed collateral. Digital programs can use only Fira if you prefer for ease of use.

NOTE: The Fira font has many weights, for flexibility in design. However, reserve the Light weight and the Black weight for minimal usage in design elements. Use the other weights consistently in body copy and headlines so all materials have the same look and feel.

You can download it from Google Fonts.

 

Sample sizing below for standard print use:

Headline

Fira Sans Condensed Bold
28pt

Subhead

Fira Sans Condensed Medium
18pt

Heading 1

Fira Sans Condensed Medium
14pt

Heading 2

Fira Sans Condensed Medium
11pt

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Fira Sans Condensed Regular
9pt

Recommended font selection:

Fira Sans font weights

Fira Sans Condensed font

DOWNLOAD

Fira Sans Condensed Font Family and
Installation Instructions

CARE employees and approved partners can contact brandsupport@care.org for the password to access downloadable materials.

Brand Standards  |  Graphics Standards

Typography

The Brandmark  |  Typography  |  Color Palette  |  Icons & Patterns  |  Social Media Icons  |  Email Design & Analytics  |  Email Headers & Cybersecurity  |  Email Signatures

Primary typeface: Fira Sans Condensed

Fira Sans Condensed is CARE’s primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, callouts, captions and other uses. Pair it with Merriweather as the body copy for the best result in printed collateral. Digital programs can use only Fira if you prefer for ease of use.

NOTE: The Fira font has many weights, for flexibility in design. However, reserve the Light weight and the Black weight for minimal usage in design elements. Use the other weights consistently in body copy and headlines so all materials have the same look and feel.

You can download it from Google Fonts.

 

Sample sizing below for standard print use:

Headline

Fira Sans Condensed Bold
28pt

Subhead

Fira Sans Condensed Medium
18pt

Heading 1

Fira Sans Condensed Medium
14pt

Heading 2

Fira Sans Condensed Medium
11pt

Pici idersped earcil mostrum quodis idem as nature re il incium nis ute odi offici dolorep.

Fira Sans Condensed Regular
9pt

Recommended font selection:

Fira Sans font weights

Fira Sans Condensed font

DOWNLOAD

Fira Sans Condensed Font Family and
Installation Instructions

CARE employees and approved partners can contact brandsupport@care.org for the password to access downloadable materials.

Body Copy font & for Editorial-Style Publications: Merriweather

A serif font has been selected for use as our body copy font and for publications that need to have an editorial style. This is meant to be used for body copy only. For example, it can be used on a news style publication to have a similar editorial feel to the New York Times and Washington Post. The first choice for headlines and call-outs should always be to use the Fira Sans Condensed font family.

Body copy size should ideally range between 11pt - 14pt depending on the print or digital application.

Merriweather font weights

Merriweather font

DOWNLOAD

Merriweather Font Family

CARE employees and approved partners can contact brandsupport@care.org for the password to access downloadable materials.

Alternate Digital Font: Arial

Font Stacks for Web and Digital Apps That Do Not Allow Font Customization

In some applications it is not possible to use our brand fonts. For example, in email marketing services like Luminate, Constant Contact, Mail Chimp and Marketing Cloud only font stacks are available for HTML use. In this case use this font stack:

Sans-serif: Arial, Helvetica Neue, Helvetica, sans-serif

Microsoft Office Applications:

For Microsoft Office programs, you are permitted to use Arial. For Word documents Arial is best, but for PowerPoint presentations, try to use Fira Sans Condensed when possible. Just make sure the computer presenting the presentation has Fira installed. When using Arial, use a similar hierarchical structure as the font sizes and colors outlined for Fira Sans Condensed.

Sample sizing below for Arial:

Headline

Arial Bold
32pt

Subhead

Arial Bold
28pt

Heading 1

Arial Bold
22pt

Heading 2

Arial Bold
16pt

Hyperlink

Arial Regular
16pt

Body text:
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Arial Regular
16pt