Brand Standards

Written Standards

Through our communication we can inspire people to support CARE’s work. We can convince policymakers, donors, the media and general public to place greater emphasis on the importance of addressing and alleviating global poverty. The words and images we use must be carefully and systematically selected to promote and uphold CARE’s core values, mission and brand.

Brand Standards

Written Standards

Messaging Tips  |  Standard Language to Describe CARE's Work  |  Protecting CARE's Brand Work

Through our communication we can inspire people to support CARE’s work. We can convince policymakers, donors, the media and general public to place greater emphasis on the importance of addressing and alleviating global poverty. The words and images we use must be carefully and systematically selected to promote and uphold CARE’s core values, mission and brand.