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Communications Values Storytelling Handbook

At CARE, authentic and accurate storytelling centers the humanity, dignity, full experience, and agency of individuals through brave, truthful storytelling that shifts narratives around people experiencing poverty and hardship due to conflict, disasters, and systemic injustice.

These guidelines were created to support anyone who tells stories on behalf of CARE. Whether you are creating a social post, sourcing content from CARE’s diverse global programs, preparing messaging on behalf of the organization to dozens of regional offices and teams, or speaking on behalf of the organization to its members or the press, these guidelines can support you in telling values-centered stories about CARE’s programs and the communities where we work.

Sample slides