Brand standards  •  Written standards  •  CARE Style Guide

 

CARE Style Guide

At CARE, we believe everyone should be able to understand the work we do and why it matters. That’s why we’ve moved away from technical language and industry jargon to embrace clear, simple writing that respects our global audience and the communities we work with.  

This guide offers best practices to help us communicate with purpose, whether we’re writing for a website, speaking to donors, or sharing a program update.  

 

The CARE Style Guide is an internal document and can be accessed from CARE Shares.

It should not be shared with non-CARE persons for any reason. If you have questions or concerns, please contact brandsupport@care.org.