Brand standards  • AI guidance for brand standards

AI guidance for brand standards

As an organization, we use generative AI to create images that support our work and mission, ensuring that we adhere to strict ethical guidelines. We are transparent in acknowledging and crediting AI-generated content, making it clear when imagery has been created using these tools. Our intention is never to deceive or mislead; we do not produce images that could be mistaken for real or authentic representations, and consider cultural sensitivity at all times. By maintaining transparency, human guidance and a clear distinction between AI-generated visuals and actual images, we uphold our commitment to integrity and responsible use of technology.

If you have questions about whether AI-generated content meets CARE brand standards, please reach out to brandsupport@care.org.