Brand standards • Photo & video standards • Photo credits
Photo credits
Each member of CARE is individually responsible for ensuring proper crediting. Creative products may be sent through brandsupport@care.org for review to ensure credits are accurate and image usage is appropriate. Photo credits must appear on all CARE communications (print and online) and can be in discreet, 6-point type.
If not previously provided the appropriate credit and copyright information for photos may be found in the image’s metadata. If it is not or you have questions, please contact the CARE Photo Library at brandsupport@care.org.
Category 1
Photos taken by CARE staff whose copyright is owned by CARE.
Photos taken by CARE staff when CARE owns or shares copyright:
[name of photographer]/CARE, e.g., Lucy Beck/CARE
© [year] [name]/CARE, e.g., © 2024 Josh Estey/CARE
Photos taken by CARE staff when CARE owns/shares copyright:
When providing CARE-owned photos clearly communicate to third parties the requirements for appropriate photo crediting. When CARE materials are provided to a third party, a licensing agreement between CARE and the third party may be required. Contact CARE's General Counsel office or brandsupport@care.org for additional guidance. Credit requirements for these categories are the same as referenced above.
Category 2
Photos taken by photographers under contract with CARE whose copyright is owned or shared by CARE.
Photos taken by outside photographers when CARE owns or shares copyright:
[name of photographer]/CARE, e.g., Lucy Beck/CARE
© [year] [name]/CARE, e.g., © 2024 Josh Estey/CARE
Photos taken by outside photographers when CARE owns/shares copyright:
When providing CARE-owned photos clearly communicate to third parties the requirements for appropriate photo crediting. When CARE materials are provided to a third party, a licensing agreement between CARE and the third party may be required. Contact CARE's General Counsel office or brandsupport@care.org for additional guidance. Credit requirements for these categories are the same as referenced above.
Category 3
Photos taken by photographers, whose copyright are owned by the photographer, but legal rights have been assigned and documented for CARE to use the images.
Photos taken by photographers whose copyright is owned by the photographer:
© [name of photographer], e.g., © Anne Heslop
© [year] [name of photographer], e.g., © 2021 Phil Borges
Photos taken by photographers whose copyright is owned by the photographer:
Unless otherwise specifically stated in the documented licensing agreement between CARE and the photographer, photos in this category may not be distributed to any third party by CARE. Contact brandsupport@care.org for guidance on obtaining appropriate permissions.
Note:
Photos acquired from wire services, stock agencies, partner organizations, or other external sources should be credited according to the terms of the licensing agreement.