Brand standards • CARE, Always There
CARE, Always There
Introduced in 2024, CARE, Always There is an expression of CARE’s history, its current presence, and its future state. Since its founding at the end of World War II, CARE has responded to every crisis the world has faced, from the Berlin Airlift to modern crises in Yemen, Syria, Ukraine, Gaza, and more. Our disaster response has helped communities recover from earthquakes, typhoons, tsunamis, floods, and drought.
Just as importantly, CARE, Always There is a statement of commitment to ourselves, our partners, our staff, and the communities we serve. Our presence is remembered by adults who remember CARE school feeding programs as children. By survivors of natural disasters who remember that CARE’s staff were among them and were there to work alongside them to recover. Neighbors who know that CARE staff are not there for a week or a month. CARE was always there, and for as long as we are needed, we always will be, and if there is a time we are no longer needed, our programs will continue to reverberate because it is the communities themselves who take the lead and keep them going.
The tone of CARE, Always There is active, reflecting our commitment to take action in the face of the challenges we face every day and in times of crisis. It is hopeful, reflecting on our decades-long commitment to a better world for all. And it is bold, reflecting our spirit of innovation, resilience, and community-led solutions.
CARE, Always There manifesto
You want to make a difference in the world.
You care. You’re not alone.
For nearly a century, CARE has been there every day and in times of crisis. Working hand in hand. Human to human. From the first step to the last mile.
In the face of poverty, conflict, and injustice, CARE has been the trusted partner creating sustainable solutions for a better life for women and families around the world.
Globally connected, locally rooted. CARE’s reach means community leadership has a worldwide impact.
You never stop caring, and neither do we.
Whenever it’s needed, whatever happens, no matter what,
Together, we are
CARE, Always There.
Circle of CARE
The Circle of CARE was inspired by:
- CARE logo and the circle of hands
- Community. Sitting and communing in a circle, it's a shift away from hierarchy, echoing connection and unity
DOWNLOAD
CARE, Always There Manifesto – Translated Versions (PDF files)
CARE employees and approved partners can contact brandsupport@care.org for the password to access downloadable materials.