Brand Standards  |  Graphics Standards

Color Palette

Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.

PRIMARY PALETTE

primary color

CARE orange

PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7

secondary color

indigo

PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78

tertiary color

yellow

PMS 7409 U
#F4B223
R244 G178 B35
C3 M32 Y98 K0

NEUTRAL PALETTE

black

BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90

grays

LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0

CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0

PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0

PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79

ACCENT PALETTE

red, blue

PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0

Only used for Crisis and Emergency materials

PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0

Only used for CARE Action and Advocacy materials

Brand Standards  |  Graphics Standards

Color Palette

The Brandmark  |  Typography  |  Color Palette  |  Icons & Patterns  |  Social Media Icons  |  Email Design & Analytics  |  Email Headers & Cybersecurity  |  Email Signatures

Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.

PRIMARY PALETTE

primary color

CARE orange

PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7

secondary color

indigo

PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78

tertiary color

yellow

PMS 7409 U
#F4B223
R244 G178 B35
C3 M32 Y98 K0

NEUTRAL PALETTE

black

BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90

grays

LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0

CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0

PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0

PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79

ACCENT PALETTE

red, blue

PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0

Only used for Crisis and Emergency materials

PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0

Only used for CARE Action and Advocacy materials

Brand Standards  |  Graphics Standards

Color Palette

The Brandmark  |  Typography  |  Color Palette  |  Icons & Patterns  |  Social Media Icons  |  Email Design & Analytics  |  Email Headers & Cybersecurity  |  Email Signatures

Orange is CARE’s primary brand color. We use it for impact, recognition, and consistency in our branding. The secondary colors are meant to be used sparingly for accents and highlighting.

PRIMARY PALETTE

primary color: CARE orange

PMS 3564 U
#E36F1E
R227 G111 B30
C0 M66 Y100 K7

secondary color: indigo

PMS 4146 U
#1C1D30
R28 G29 B48
C100 M94 Y0 K78

tertiary color: yellow

PMS 7409
#F4B223
R2 44 G178 B35
C3 M32 Y98 K0

NEUTRAL PALETTE

black

BLACK
#090015
R0 G0 B0
C 75 M68 Y67 K90

grays

LIGHT CREAM
#F9F6F4
R249 G246 B244
C2 M2 Y 2 K0

CREAM
#EEE9E5
R238 G233 B229
C6 M6 Y7 K0

PMS 421
#B0B3B2
R176 G179 B178
C32 M24 Y26 K0

PMS 425
#5A5B5D
R90 G91 B93
C0 M0 Y 0 K79

ACCENT PALETTE

red, blue

PMS 185
#E91D2D
R233 G29 B45
C2 M100 Y93 K0

Only used for Crisis and Emergency materials

PMS 2925
#0199D6
R1 G153 B214
C75 M25 Y 0 K0

Only used for CARE Action and Advocacy materials